How to Choose Keywords for Your Website?
Choosing the Right Keywords is a Key to
Successful SEO & Link Popularity Campaign
If you are implementing SEO for your website, it doesn't do much
unless you select the right keywords for your link building campaign.
There are several important stages in selecting the best keywords in
terms of SEO & ROI:1. Who Is Your Targeted Audience?
Who are your potential customers? What words are they most likely going to use to find your products or services on Google? Write down the top 10-20 key phrases that best describe your services or products. There should be a few words here — not just “lawyer,” but “San Diego divorce lawyer.”
2. Where Is The Most Traffic?
Insert your keyword list into the Google AdWords Keyword Selector Tool to find the most searched keywords. Use the synonyms feature to get more ideas. If there is a lot of traffic (in thousands), focus on the exact match only. If there is not, then look at the phrase matches. Rank them in hierarchy of traffic, export them into an excel spreadsheet and highlight the ones you would like to rank for. We strongly suggest you to use the Ultimate Niche Finder tool to easier find the right keywords! Just watch this short video presentation and you will LOVE it.
3. What Keyword Are The Least Competitive?
The easiest way to select the least competitive keywords is to use those key phrases, which contain at least 3-4 words. All 1- and 2-words keywords have HUGE competition. If you're on a tight budget, focus on long tail keywords (which contain from 4 and more words).
4. Are Your Keywords Profitable?
Are people, using your selected keywords, looking to buy something? A phrase like “Swiss watches” may have 10x more traffic, but a phrase like “buy a Swiss watch” will bring in the bucks with a higher ROI and will take a much shorter time to rank.
5. Test Your Keywords with Google AdWords before You Invest in Them
Here’s a simple tip that could easily save you 12 months of work: setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.
An easy way to avoid needing to start over is to test the value of your selected keywords before you heavily commit to your SEO strategy. Buying pay-per-click ads (PPC) from Google AdWords allows you to see what keywords have the ability to drive traffic to your site, and whether or not it converts to leads and clients! Many people waste thousands of dollars to find out later that their keywords don't bring them the right audience. Test your keywords in AdWords to avoid that. Learn how to do this right.
6. Focus!
Select a few main keywords, for which you want to rank high and focus on these keywords until you get the 1st place on Google for each of them. Don't invest in more than 5 keywords at a time unless you can afford that or if your keywords are long tail keywords (with very low competition). One of the biggest mistakes of many SEOs is trying to reach high rankings for 10 or more highly competitive keywords at once with low budget.
7. Go The Easy Way.
If you're on a tight budget, here is a 5-steps technique for you to get to the 1st spot on Google ASAP & with minimum budget.
If you're new to SEO, then we strongly recommend you to read more detailed help in regards to which keywords to choose in this great article, written by SEO Book.
P.S. And remember - the sooner you buy links for your site, the sooner you'll improve your rankings on Google, increase traffic & sales! (If you don't have a LinksManagement account yet, you can sign up free here or you can find out more about our PR4-PR8 contextual link building service here.)
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